Brand Memory

The brand book,
compiled to defaults.

Brand Memory bundles the Cast, the reference plates, and the signature look into one org-owned kit. Every teammate generates on-brand by default, in Quick Generate and across whole sequences, because the brand travels with the workspace instead of living in someone's head.

Open the studioHow Cast holds identity
CAST + PLATES + LOOK · ONE BUNDLEORG-OWNED · ONE PER CLIENT BRAND
What's in the bundle

Three layers, snapped in as one

A Brand Memory is not a mood board. It is the executable version of the brand: who appears, what the world looks like, and how it is shot.

The Cast roster

The brand's spokesperson, mascot, or character lineup: authorized real actors or stylized characters, identity-locked across every engine.

Reference plates

Product shots, locations, and wardrobe references curated by the org, so generations condition on approved visuals instead of whatever got pasted last.

The signature look

Cinema controls saved as the brand's grade: lens language, lighting, mood, and color, applied as the starting point of every shot.

Why it matters

On-brand by default, not by policing.

The usual failure mode of AI tooling in a team is drift: five teammates, five interpretations of the brand, one very long review call. Brand Memory removes the interpretation step.

  • New teammates and freelancers produce on-brand work on day one. The kit is the onboarding.
  • One-click snap into Quick Generate and sequences. No copy-pasting reference URLs between briefs.
  • Agencies keep one Brand Memory per client, so switching accounts is a dropdown, not a migration.
  • Review cycles shrink because generations start correct instead of getting corrected.
See how productions run on top of it
A VisionX six-angle character sheet: one brand identity documented across angles and wardrobe, front to back
How it works

Brand book to working kit, three moves

01

Curate

Pick the Cast members, upload or select the reference plates, and dial in the cinema controls that define the brand's look.

02

Save as Brand Memory

Name the bundle and it becomes org property: portable, versionable, and visible to every seat with access.

03

Generate from it

Snap the Brand Memory into Quick Generate, a storyboard, or a workflow graph. Every downstream shot inherits the brand automatically.

FAQ

Brand Memory, answered

What exactly is a Brand Memory?
A reusable identity bundle owned by your org: the Cast roster (who appears), the reference plates (what the world looks like), and the cinema controls (how it is shot and graded). Snap it into Quick Generate or a sequence and every render starts from the brand, not from a blank prompt.
How is Brand Memory different from a brand book PDF?
A brand book describes the brand; Brand Memory executes it. The guidelines become machine-applied defaults: the right spokesperson, the right product plates, the right grade, on every generation, from every teammate, without anyone re-reading page 40.
Does it work across engines?
Yes. Brand Memory rides on Cast, so the identity holds whether a shot routes to Seedance, Veo, Kling, Wan, or an image engine like GPT Image or Nano Banana. The bundle is engine-agnostic by design.
Can one org hold several Brand Memories?
Yes. Agencies typically keep one per client brand. Each bundle is org-owned and selectable at generation time, so switching clients is a dropdown, not a workspace migration.
Which plans include Brand Memory?
Creating and using Brand Memory is available on every paid plan, starting with Creator. Free workspaces can bind a Cast and try the composer before committing.
Keep exploring

The rest of the platform

AI Video Generator

Cinema-grade video across Seedance, Kling, Wan, Grok, and more. One Cast on every engine.

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AI Image Generator

Key art, product stills, and character sheets from GPT Image, Nano Banana, FLUX.2, Grok, Wan, and Seedream.

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AI Image Layers

Split a finished still into a base plus up to 16 transparent layers, each one named and editable on its own.

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AI 3D Model Generator

Lift the object in a still into a 3D model (GLB) with a live viewer, priced per model before it runs.

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Consistent AI Characters

The moat: a brand-locked character identity that holds across every shot, engine, and cutdown.

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Reference Plates

Lock locations, products, and wardrobe once. Every shot that references a plate stays on set.

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AI Lip Sync

Dialogue that lands on the face. Sync any performance to any script, in any language.

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AI Dubbing & Voice Cloning

The Audio Studio: AI dubbing, voice cloning, and text-to-speech tuned for campaign work.

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AI Storyboard Generator

Board the campaign before you burn budget: beats, frames, and shot plans in minutes.

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AI Video Upscaler

The Finishing Studio: 2K and 4K upscale, creative upscale, FPS boost, and clean cutdown trims.

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AI Workflow Builder

A node canvas that wires briefs, references, engines, and enhance steps into repeatable pipelines.

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Production Hub

Projects, stages, approval gates, and client share links. The campaign runs in one place.

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AI Music & Sound Effects

Score a cut and build its sound design in the same wallet: original music, sound effects, and a track written to picture.

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AI Motion Control

Drive a still or a cast portrait with the motion of a reference clip, so a performance you like carries to the character you cast.

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Blender & Maya AI Plugin

Render a clay pass in Blender or Maya, push it to VisionX in one click, and land in the composer with your own camera and blocking attached.

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AI Director Agent

Brief in, a priced plan out. The Director crew casts, plans, and renders only after you approve the exact spend.

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Lock the brand. Free the team.

Start free with 20 VX, no card required. Bind a Cast and build your first kit.