Use cases

Built around how
campaigns actually run.

Six production recipes, each chaining the real studios on the platform. Every step links the tool it happens in, so you can trace a recipe from brief to delivery before you sign up.

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6recipes9studios chained25documented steps
01Brand campaign productionBrief to delivered campaign: one Cast, one board, every cutdown.02Social cutdownsOne master, thirty platform-ready cuts, without the identity slipping.03Campaign localizationSame face, new market: lip sync, dubbing, and authorized voice clones.04Always-on brand characterA spokesperson who posts weekly and never drifts off-model.05Product launch filmsFrom packshot to launch film: the product stays the hero, pixel for pixel.06Agency pitch boardsWalk into the pitch with the campaign already moving.
01

Start from the situation, not the tool

WHICH ONE

The six overlap on purpose, because campaigns do. What separates them is where you are when you start: holding a brief, holding an approved master, or holding nothing but a pitch date.

Brand campaign production

Start here when the deliverable is a whole campaign with a date on it, and the hero film is only the first item on the list.

5 steps across 5 studios
Read the recipe

Social cutdowns

Start here when the master is already approved and the work left is volume: lengths, crops, and channel variants that all have to match it.

4 steps across 3 studios
Read the recipe

Campaign localization

Start here when the film is signed off in one language and the next markets must not read as a dub or a second production.

4 steps across 3 studios
Read the recipe

Always-on brand character

Start here when there is no end date. The character has to still be recognisably itself on the fiftieth post, not just the first.

4 steps across 3 studios
Read the recipe

Product launch films

Start here when the thing that must not drift is an object rather than a face, and legal will be checking the packshot against the render.

4 steps across 4 studios
Read the recipe

Agency pitch boards

Start here when you have not won the work yet and the budget to prove the idea is whatever you can spend before the room.

4 steps across 4 studios
Read the recipe
02

What every recipe takes for granted

THE SPINE

The steps differ. The four things underneath them do not, and they are the reason a recipe survives contact with a real campaign.

Identity is bound once

A face, a product, or a location is locked as a Cast member or a Reference Plate before the first render, and every later step in the recipe addresses it by reference. Consistency stops being a thing anyone has to police shot by shot.

Cost is quoted before it is spent

Every render quotes its exact VX before it runs, so a recipe can be costed at the board stage rather than reconciled at the end of the month. That is what makes a per-shot number a producer can defend in a budget line.

Nothing ships without an approval

Recipes that end in delivery end in the Production Hub: clients review through token-gated share links, and only approved shots reach the delivery package. The review trail is a by-product of working, not a document someone assembles later.

The steps are tools, not a wizard

Each step names the studio it happens in and links straight to it. A recipe is a route through the platform that teams already take, so you can follow one end to end, join it halfway, or ignore it and open the studio directly.

FAQ

Before you pick one

Do I have to follow a recipe exactly?
No. A recipe documents a route teams already take through the studios, not a mode you enter. Every step links the tool it happens in, and each of those tools works on its own, so you can follow one end to end, join it at the step that matches where you already are, or ignore the recipes entirely.
Can I combine two recipes?
Yes, and most campaigns do. They share the same spine, so the output of one is the input of the next: brand campaign production delivers the master, social cutdowns turns it into the variant set, and campaign localization takes the approved cut into new markets. The Cast and the project carry across all three.
What does a recipe cost to run?
There is no fixed price per recipe, because the cost follows the step count, the engines each step routes to, and the resolution you finish at. Every render quotes its exact VX before it runs, so you can price a recipe at the board stage instead of discovering it afterwards.
Which recipe should a first project use?
Agency pitch boards is the cheapest way to see the whole spine, because it ends at a pitch rather than a delivery and still exercises Cast, storyboarding, and generation. If you are already holding a signed brief, start at brand campaign production instead.
Do I need every tool a recipe lists?
No. The studio chain shown on each recipe is what that route touches, not a prerequisite. Steps that do not apply to your deliverable can be skipped, and the recipe still holds together as long as identity is bound before the first render.

Pick a recipe, run it this week.

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